Working Cows Podcast Interviews Rob Jennings.

Val Murray was born and raised in Powell. She and her two brothers are the fourth generation of Murrays to farm, and this year will be the 105th crop year for the family farm operation, Murraymere Farms.

The beef industry, and wider agricultural sector, has traditionally conducted business based on trust – the trust between producer and buyer that animals have been raised as claimed. As producers have expanded globally, that trust has been eroded as it becomes impossible for buyers to know their producers in the same way they used to.

Packaging materials solution company Avery Dennison’s retail branding arm (RBIS) and the Wyoming Business Council have tapped blockchain startup BeefChain to help ranchers who use certain management practices like rotational grazing or grass-finishing to reap the pricepoint benefits that consumers are willing to pay for sustainably-raised beef.

Global labelling and functional materials manufacturer Avery Dennison has partnered with Beefchain and the Wyoming Business Council to help ranchers command greater value for beef by using blockchain technology.

Understanding Blockchain on Blockchain TV. Click here to watch

Blockchain technology developed at the University of Wyoming could change the way food is shipped and tracked across the globe.

The Wyoming blockchain movement, one of the winningest advocacy efforts of its kind in the United States, started with an act of charity. In the summer of 2017, Caitlin Long, a lanky, self-effacing former managing director at Morgan Stanley, wanted to endow a scholarship for female engineers at her alma mater, the University of Wyoming. She had donated before, but this time was different: She wanted to make her contribution not in cash but bitcoin.

In one small step for meat, and one giant leap for meat-kind (and blockchain), Wyoming-based BeefChain executed the first blockchain tracked beef shipment to Asia in December 2018.