Working Cows Podcast Interviews Rob Jennings.
The beef industry, and wider agricultural sector, has traditionally conducted business based on trust – the trust between producer and buyer that animals have been raised as claimed. As producers have expanded globally, that trust has been eroded as it becomes impossible for buyers to know their producers in the same way they used to.
Packaging materials solution company Avery Dennison’s retail branding arm (RBIS) and the Wyoming Business Council have tapped blockchain startup BeefChain to help ranchers who use certain management practices like rotational grazing or grass-finishing to reap the pricepoint benefits that consumers are willing to pay for sustainably-raised beef.
The Wyoming blockchain movement, one of the winningest advocacy efforts of its kind in the United States, started with an act of charity. In the summer of 2017, Caitlin Long, a lanky, self-effacing former managing director at Morgan Stanley, wanted to endow a scholarship for female engineers at her alma mater, the University of Wyoming. She had donated before, but this time was different: She wanted to make her contribution not in cash but bitcoin.
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